INFLUENCERS WILL BE ABLE TO MONETIZE THEIR CONTENT ON FACEBOOK’S UPCOMING PLATFORM
Last November, Facebook launched a new website and app for “creators” with the aim of making it the go-to publishing platform for Video influencers. This new tool would definitely help their creator community create content, share it, and engage with fans more seamlessly.
What is most interesting are the new monetization options Facebook is trying out. It will let some users sign-up for a monthly subscription patronage payment to their favorite creators in exchange for exclusive content and a fan badge. This will bring Facebook into the world of in-app purchases. Fans will be able to sign up for a $4.99 per month subscription, with Facebook forgoing a cut during the testing period, though the App Store and Google Play will get their 30 percent cut. That means creators will get $3.50 per month per subscriber.
Just last month, Facebook announced a new initiative that will enable influencers to monetize their content. Facebook will soon offer marketers a new dedicated platform designed to make it easier for companies to find influencers whose profile best fit with their brand.
The new tool has three features which stand out: Search, Suggested Creators, and Saved Lists.
Search is about searching for creators by what audience they reach, and also by what demographics they fill. Eg. You can search for a content creator who is popular with young women and is herself a young woman.
Saved Lists are where you find more information about your chosen subjects. You can sort them by engagement or views per video, and also view a portfolio which the creator puts together. The portfolio includes audience insights and the creator’s best branded content.
As for Suggested Creators, it will be a list of creators similar to the one you’ve already earmarked.
Creators participating and testing the beta version will be able to set up a portfolio highlighting their area of expertise, and brands will then be able to search a comprehensive creator database to find the right influencers for their branded campaigns. If executed correctly, this seems like it can be a big win for brands who want to work directly with influencers, and for influencers who want to connect with more brands.
As yet, we don’t know when this platform is launching, or how far along it is in development. However, when it does come out, it could help Facebook’s community of content creators find better opportunities of monetizing their work.
Source: techcrunch.com, www.inc.com