It’s a proven fact that when it comes to growing a community and reaching out to existing fans, social media is the undisputed champion. However, with change in Facebook algorithm businesses are seeing an average organic reach of just 1-2%, down from 16% in 2012. As the value of a Page Like continues to diminish, knowing how to execute a paid conversion-based Facebook campaign is a major feather in the cap for social media marketers. Following are the important elements to cr

Email marketing is said to be one of the strongest marketing channels. It is claimed to be an incredibly effective marketing tactic. And it can be, if backed by an effective email marketing strategy. An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. What makes email marketing so effective? E

Those panoramas trapped on your phone will finally get a better viewing experience. Facebook launched a new feature with "360 photo" on June 10, which allows tilt-viewing of panoramas. Facebook CEO Mark Zuckerberg announced release of its new viewing option on his Facebook account, along with a 360 photo of a view from the top of One World Trade Center. Zuckerberg highlights the key difference between 360 videos and 360 photos that you can take 360 photos directly with your p

E-Commerce business in the Middle East has accelerated tremendously over the past decade, increasing by 1500%. With one of the highest per-capita internet infiltration levels in the world and with a dynamic and internet-active young population, online spending in the region is fast becoming one of the highest in the world. It is widely known that the adaptation and penetration of the Internet in the Middle East is very high, significantly higher than the global average and no

Google recently announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus. Here are seven mind-blowing mobile stats that explain why mobile is a must to bridge the gap from the mobile world to the physical world: Around 90% of all global sales will happen in stores, as opposed to online. Nearly a third of mobile searches are related to location. Location-related searches have been growing 50% faster th