July 19, 2018

With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of ensuring brands are getting the best bang for their buck.  

Limited to its US users at launch, a new augmented reality (AR...

July 9, 2018

Social video sharing platform YouTube is rolling out a “channel membership” paid subscription option to its top creators, following criticism that its latest ad policies make it hard for publishers to earn money.

In a model already employed by competitors such as Twitch...

June 20, 2018

Facebook has once again updated its advertising policies. This time the social media giant is cracking down on content related to guns, explosives, and other weapons. Facebook has banned advertisements relating to the sales of guns since 2016, but it is now turning its...

June 7, 2018

Last November, Facebook launched a new website and app for “creators” with the aim of making it the go-to publishing platform for Video influencers. This new tool would definitely help their creator community create content, share it, and engage with fans more seamless...

May 31, 2018

Influencers are now part of a form of marketing in which their persuasive posts focus on attracting people or the market (B2C) or target other businesses (B2B). In 2018, brands and influencers will start to be more transparent about their partnerships.

In the early days...

January 23, 2018

WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the U.S., ahead of its planned worldwide rollout. It includes key features dedicated to business profiles for details like email address...

January 17, 2018

Facebook is always developing new features to give users a more continuous and useful experience. Unfortunately, that doesn’t always work in the brand’s favor when it comes to reaching as many users as possible with their page content. It affects every other metric the...

December 19, 2017

Snapchat’s has introduced in September 2015 more than 3,000 lenses, and they’re they are largely responsible for popularizing augmented reality. 70 million people interact with the lenses daily for more than three minutes on average. Snapchat is democratizing the forma...

December 7, 2017

Instagram is giving brands a new reason to invest in producing higher-quality Stories. It will now automatically save Story posts, which can later be added to a Story Highlights collection.

Brands and all other Instagram users can now showcase collections of their old I...

November 23, 2017

Quality Score

To reach the high-quality Google ad, you need to have a high-quality score. Quality Score approximates the quality of the ad, keywords, and landing page. Higher quality ads can lead to lower cost and better ad positions. The more your ad and landing page a...

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