Garage 366 and Nike’s Landmark Achievement
- Garage366
- Oct 10
- 1 min read
Conquering Area 72: The Harder Road with Excellence
It is with great pride that we reflect on our latest success with Nike Global, a testament to Garage366’s unwavering commitment to excellence and innovation. Following our groundbreaking activation at Burj Khalifa, we were entrusted once again to lead Nike’s ambitious Area 72 event, a 12KM uphill challenge to Jabal Hafeet testing endurance, resilience, and willpower.
This project exemplified our core philosophy: to embrace challenges and transform them into unparalleled successes. The complexity of securing a four-hour closure of Jebel Hafeet, navigating intricate coordination with government authorities, and delivering an awe-inspiring drone display exemplifies our capability to turned ambitious ideas into flawless reality.
We thrive on challenges, consistently delivering outstanding results on time and beyond expectations, earning the trust of Nike Global and GMG. Area 72 further cements Garage366’s position as a creative force delivering impact on the global map.
We extend our heartfelt gratitude to our partners Nike Global, GMG, and Abu Dhabi Tourism, for their trust and collaboration. Together, we’ve set new benchmarks, delivered transformative results, reinforcing Garage 366’s position as a leader in the industry, ready to tackle any challenge that lies ahead.
We look forward to continuing this journey of success, forging stronger partnerships, and delivering transformative results. With Garage 366, the path to success is clear, and the possibilities are limitless.



































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