TIKTOK LAUNCHES NEW BUSINESS SOLUTIONS TO HELP SMES IN MENA
With companies of all sizes under threat due to the impact of coronavirus, social platforms such as Facebook, YouTube, Instagram… are introducing new features specifically to help small businesses survive through the pandemic. TikTok, the short-form video app recently launched new advertising solutions in the Middle East to empower small and mid-size businesses to tap into the power of TikTok For Business, these SMEs can grow their market and brand value. Now, the ‘TikTok bus
THE LAUNCH OF “INSTAGRAM REELS” – FACEBOOK IS SET FOR GLOBAL LAUNCH OF ITS TIKTOK COMPETITOR
The social media giant recently announced plans to release Instagram Reels, a video platform that lets people create interactive 15 secs short clips set to music. The app's functionality is very similar to TikTok, which is the most popular app among smartphone-toting teens and young adults. The Reels app is home to a ton of video editing features, and it connects to Instagram, allowing users to share the finished product to their Stories. The users can access Reels through a
HOW COVID-19 IS TRANSFORMING THE E-COMMERCE
The e-commerce industry in the MENA region has witnessed a major transformation in consumer behavior due to the coronavirus pandemic, and e-commerce landscape will continue to change. Social distancing, quarantines and lockdowns imposed by governments to curb the spread of Covid‑19 have compelled a large segment of the MENA population to shop online instead of physical stores and use digital payments instead of cash to minimize the risks of getting infected. The restrictions
TWITTER BEGINS ROLLING OUT AUDIO TWEETS FOR IOS
Good news for iPhone or iPad users, that wish just came true. Twitter recently announced on 17th June, 2020 about their new rollout “audio record feature” to iOS users. Users can write a new tweet as they normally might, but now, along with options to attach a photo or video, there is a new button where users can record a quick audio message. Twitter shared the full workflow in a tweet from the company’s official account. In 2017, the company announced it was expanding the li
