SNAPCHAT INTRODUCES THIRD-PARTY MEASUREMENT
One of the major reasons Snapchat hasn’t been a must-buy for advertisers as yet is primarily the inability of ad buyers to see how their Snapchat campaign has performed and impacted the business’s bottom line. Snapchat is now looking at changing this. Early this month Snapchat introduced increasing its third-party measurement. This allows third party publishers and ad networks to track the impact of their ads and evaluate the monies they’re spending and from where they’re
LINKEDIN CATCHING UP WITH NATIVE VIDEO ADS
LinkedIn may be the last major social network that is being considered by people to share videos natively. However, not only will LinkedIn allow people to natively upload videos onto the social network via its mobile app, the platform will be able to share details or information about the people who view those videos. The information includes viewership stats, details about viewers, companies and job titles. These videos will play automatically in people’s newsfeed with sound
THE RISE OF DARK SOCIAL
The way people are communicating these days have changed. The growth in messenger applications such as WhatsApp, Facebook messenger and Twitter Direct messages is rising. It only means one thing, people are sending links to each other all the time without referrer tags. Which brings us to the main issue, Dark Social. Dark social, is when one visits a website and finds a great blog post or product link that is interesting enough to be shared; But, instead of sharing it publicl
