OMNICHANNEL STRATEGIES GAIN IMPORTANCE AS COVID-19 PANDEMIC SHIFTS ONLINE SHOPPING INTO A NEW GEAR
The Covid-19 pandemic has driven brands to become increasingly digitized in order to adapt to the consumers’ changing behavior. UAE’s e-commerce sector was issued the highest number of licences in May 2020, according to data from the National Economic Register and witnessed a 300% increase in consumer demand for e-commerce services in the first five months of 2020. However, having an offline and online presence is not enough in today’s competitive and volatile market. To be s
FACEBOOK STARTS INTEGRATING INSTAGRAM AND MESSENGER CHATS WITH ITS LATEST UPDATE
The integration with the latest update will allow Instagram users to chat with Facebook Messenger users and vice versa. Facebook CEO Mark Zuckerberg had last year announced plans to create a unified backend for the world’s three largest social messaging networks – WhatsApp, Instagram and Facebook Messenger. This integration will allow users to chat between the three social platforms seamlessly. Mark Zuckerberg has also expressed his desire for the cross-platform messaging sys
A NEW METRIC CALLED RPM ON YOUTUBE
YouTube is rolling out a new metric in the channel analytics section that shows creators how much revenue they are earning relative to video views. YouTube is adding a new RPM, or 'Revenue Per Mille', metric, which will make it easy to see how much a creator earns per 1,000 views of their videos. RPM, or revenue per mille, is a take on the standard metric YouTube creators already use referred to as CPM, or cost per mille (sometimes referred to as cost per thousand). They both
UAE’S SOARING SPACE AMBITIONS
The UAE has made a grand entry in the space sector, with a 100-year vision to build a city on Mars by 2117. In just 5 years, it has launched 3 satellites into space, namely DubaiSat-1, DubaiSat-2 and the KhalifaSat, which was launched in 2018 and built entirely by Emirati engineers. The space sector is becoming increasingly important to countries around the world, as the evolution of space technology brings with it the advancement of the telecommunications and broadcasting se
INSTAGRAM’S NEW FEATURE LETS YOU PIN YOUR FAVORITE COMMENTS ON THE TOP
The new feature will help users to pin on the top, important or favorite comments on their posts if they’re trying to inject some positivity into their Instagram posts. Instagram announced “Pinned Comments” as one of a few new features to help limit the bullying in the social media world by giving users better control over the negative and abusive comments. To access this feature, users will have to update their Instagram app to the latest version. Then, tap on any of their I
