GLOBAL BRANDS ADVANCE TOWARDS 'HOLY GRAIL' OF CROSS-MEDIA MEASUREMENT
Advertisers have long struggled with poor quality data that does not allow them to properly assess how best to invest their ad budgets...
YOUTUBE INTRODUCES – YOUTUBE SHORTS
Google enters the short-form video content category beginning with YouTube Shorts, a new feature being tested in limited markets. An...
GOOGLE IMAGES INTRODUCES ‘LICENSABLE' BADGE & SEARCH FILTER
Google has announced an update to Google Images designed to make it easier to license pictures that are covered by copyright. This...
WHY CONVERSION MODELLING WILL BE CRUCIAL IN A WORLD WITHOUT COOKIES
After the introduction of regulations (GDPR in the EU and CCPA in the USA), many publishers, advertisers, data vendors and technology...
