GOOGLE TO ‘PHASE OUT’ THIRD-PARTY COOKIES IN CHROME
Google has recently announced that they will be eliminating third-party cookies from its Chrome browser within two years. While the move will push digital players into new ways of doing business, a cookie-less world is being seen by some to begin from scratch. It “removes a crutch this industry built,” says Andrew Casale, president and CEO of Index Exchange. A certified YouTube partner says the death of cookies will prompt innovation on old ad formats. “This will shine a ligh
CHATBOTS WILL GO ON TO BE AN ESSENTIAL PART OF DIGITAL MARKETING IN 2020.
A chatbot is an artificially intelligent computer program that is designed to communicate in real-time, day or night, with your customers. Chatbots have machine learning capabilities which allow them to build off previous conversational data from a customer and use that to personalize future conversations. They are often used as customer service agents on a website or homepage as they are faster, less invasive and less costly. Surveys show that: Chatbots will control 85% of c
AI DOMINATION IN DIGITAL MARKETING
It is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing in 2020. Consumer interests are constantly changing and are getting harder to understand inherently. Previously, voice search optimization, artificial intelligence, virtual reality, and machine learning were considered new but not yet impactful technologies. Today, these technologies are at the top of the priority list of marketers. Let’s look at two important trend