CHATBOTS WILL GO ON TO BE AN ESSENTIAL PART OF DIGITAL MARKETING IN 2020.
A chatbot is an artificially intelligent computer program that is designed to communicate in real-time, day or night, with your customers. Chatbots have machine learning capabilities which allow them to build off previous conversational data from a customer and use that to personalize future conversations. They are often used as customer service agents on a website or homepage as they are faster, less invasive and less costly.
Surveys show that:
Chatbots will control 85% of customer service by 2020
Advantages of Chatbots are 24-hour service (64%), immediate responses to inquiries (55%), and quick answers to simple questions (55%)
63% of respondents choose messaging an online chatbot to communicate with a business or brand
By 2022, chatbots will help businesses save over $8 billion per annum
80% of businesses are likely to go with chatbots by 2020
These virtual assistants offer extraordinary customer assistance by meeting customer’s expectations and automating repetitive tasks – which implies that you focus your attention on more important work.
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