OUTDOOR ADVERTISING'S DIGITAL TRANSFORMATION
Digital Billboards are replacing Billboard Posters as they’re starting to prove how beneficial they are to the public. They can portray Ads on screens the size of a building, such as the Jaguar Ad that was portrayed on Burj Khalifa in 2016 which was just astonishing due to the fact that the Ad was portrayed on the tallest building in the world making it prone to catch everyone’s attention. Digital Billboards are not only replacing Billboard Posters but they’re also replacing
MARKETING TO MILLENNIALS – A CHALLENGE SIMPLIFIED
The millennials are a trillion-dollar market that most brands are trying to attract. However, marketing to millennials is very tricky and hard and something that every marketer is struggling with. They are known to be budget conscious, underemployed and skeptical consumers or otherwise characteristics that make them difficult to target. However, the trend has been changing since the start of 2017 where Millennials have been predicted to become real consumers. To connect with
REGIONAL SUCCESS AND RECOGNITION FLIES GARAGE366 ALL THE WAY TO NEW YORK CITY
There is never that one thing that leads to success for anyone. It is always a combination of dedication, passion and hard work. Success is a continuous journey the way learning is. Continual learning is a key aspect of Garage366’s work ethic and contributes largely to the success of our campaigns. Our knowledge of the business stems from our past professional experiences- owing a big part of our current success to the top 3 multi-national agencies. Our dedication, passion an
THE RISE OF LONG-FORM VIDEO CONTENT
Story teller videos are the ones that have a story to tell. They begin with an introduction of the story, followed by a midsection which is the story itself and then like any other video, the ending. Typically, this is known as a long-form video. The short-form videos’ length is under 10 minutes whereas the long-form videos’ length is above 10 minutes. The length of the videos is not the only difference between both forms. Long-form videos contain in depth content designed to
AL FAHIM GROUP, A LEADING BUSINESS IN THE UAE, APPOINTS GARAGE366 AS MEDIA & CREATIVE AGENCY
Garage366 is very proud of the recent win and is honoured to have been selected as the media and creative agency of Al Fahim Group a reputable family business which was previously held by leading multinational agencies for more than a decade. Ahmad Sabra, Managing Director & Founder, says: “We look forward to partnering with Al Fahim Group to develop synergies along with their numerous divisions." Al Fahim Group subsidiaries engages in automotive, hospitality, industrial, pro
