GOOGLE ANNOUNCES NEW AI UPDATES
Google’s new updates include changes that will impact what sites Google ranks in the search engine’s AI. Google BERT BERT is a technique for Natural Language Processing (NLP) that helps Google to better understand the intent of a search query. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Google BERT is already implemented for every search query that users make. BERT will affect almost every English language search quer
NEW WAYS TO USE NEW MARKETING REALITIES OF AR, VR & MORE
How amazing would it be to have a call with your client in virtual reality instead of Zoom? See what your office makeover could look like using augmented reality, or create a virtual copy of yourself and send it off to teach your next webinar or Facebook Live? Digital marketers are facing new realities, due to pandemic disruptions, diversity movements, and social distancing. From virtual spaces & virtual beings to digital creators & platform targeting, these have completely c
GOOGLE TO PAY PUBLISHERS $1 BILLION FOR NEWS CONTENT
Google has recently announced plans to pay $1 billion to publishers globally for their content over the next three years, a move that could help it win over a powerful group amid heightened regulatory scrutiny worldwide. The new program called Google News Showcase will start paying select news publishers to create, curate and display high-quality content on its news app in a concession to the industry which has accused the search engine and other tech giants of unfairly using
LINKEDIN ROLLS OUT NEW DESIGN, STORIES, AND IMPROVED SEARCH EXPERIENCE
LinkedIn has introduced a visual redesign, new features to the messaging option, and an improved search experience which will be slowly introduced to members over the next few months in a move to improve member experience. With more than 700 million users globally, LinkedIn has been witnessing 50% increase in content shared year-on-year. In its first major visual redesign in 5 years, LinkedIn has designed a cleaner and more modern look with a focus on community. Today, Linked
