LINKEDIN ROLLS OUT NEW DESIGN, STORIES, AND IMPROVED SEARCH EXPERIENCE
LinkedIn has introduced a visual redesign, new features to the messaging option, and an improved search experience which will be slowly introduced to members over the next few months in a move to improve member experience.
With more than 700 million users globally, LinkedIn has been witnessing 50% increase in content shared year-on-year. In its first major visual redesign in 5 years, LinkedIn has designed a cleaner and more modern look with a focus on community.
Today, LinkedIn is introducing:
Ø A refreshed design
Ø Streamlined search results
Ø LinkedIn Stories
Ø New messaging features
Let’s have a look at each of these updates in detail:
A new design for LinkedIn
LinkedIn’s new look & feel to the user interface, is cleaner and more modern with a great focus around human connection, and a lot less of the familiar LinkedIn blue theme.
In fact, the whole design looks and feels warmer and more diverse as compared to the last one. It is simple, minimalistic and user friendly with a fresh look.
Improvements to Search Results
LinkedIn has made changes to its search results algorithm. The new design makes it easier and faster to find everything available on LinkedIn. Search results will now cover all aspects of LinkedIn, which means you can now search for more than just people and jobs. You can use the search bar to discover specific contents, events, and groups.
Over the past year, there has been an increase of 50% in content creation. LinkedIn users are posting more status updates, articles, and videos. Now it can all be found with one simplified search experience.
Introducing LinkedIn Stories
LinkedIn has been testing Stories since February, which is now launching in the US and Canada with a global rollout to come in a few weeks.
LinkedIn is offering something different as everyone is familiar with stories that are shared on Instagram, Facebook, or Snapchat. LinkedIn stories allows users to share professional moments in a lighter and more humanistic way.
Rather than simply capturing a quick moment from the workday, LinkedIn wants its stories to spark conversations and discussion, so it has integrated it with unique tools like:
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