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LinkedIn has introduced a visual redesign, new features to the messaging option, and an improved search experience which will be slowly introduced to members over the next few months in a move to improve member experience.

With more than 700 million users globally, LinkedIn has been witnessing 50% increase in content shared year-on-year. In its first major visual redesign in 5 years, LinkedIn has designed a cleaner and more modern look with a focus on community.

Today, LinkedIn is introducing:

Ø A refreshed design

Ø Streamlined search results

Ø LinkedIn Stories

Ø New messaging features

Let’s have a look at each of these updates in detail:

A new design for LinkedIn

LinkedIn’s new look & feel to the user interface, is cleaner and more modern with a great focus around human connection, and a lot less of the familiar LinkedIn blue theme.

In fact, the whole design looks and feels warmer and more diverse as compared to the last one. It is simple, minimalistic and user friendly with a fresh look.

Improvements to Search Results

LinkedIn has made changes to its search results algorithm. The new design makes it easier and faster to find everything available on LinkedIn. Search results will now cover all aspects of LinkedIn, which means you can now search for more than just people and jobs. You can use the search bar to discover specific contents, events, and groups.

Over the past year, there has been an increase of 50% in content creation. LinkedIn users are posting more status updates, articles, and videos. Now it can all be found with one simplified search experience.

Introducing LinkedIn Stories

LinkedIn has been testing Stories since February, which is now launching in the US and Canada with a global rollout to come in a few weeks.

LinkedIn is offering something different as everyone is familiar with stories that are shared on Instagram, Facebook, or Snapchat. LinkedIn stories allows users to share professional moments in a lighter and more humanistic way.

Rather than simply capturing a quick moment from the workday, LinkedIn wants its stories to spark conversations and discussion, so it has integrated it with unique tools like:

  • Question of the Day: Users respond to the question posted by LinkedIn with a story.

  • Localized Stickers: Each region will have unique stickers that users can include in their LinkedIn stories.

Aside from those features, LinkedIn stories are nearly identical to stories on other platforms.

Updates to LinkedIn messaging features

LinkedIn has arrived with enhanced messaging features as LinkedIn users are massively sending private messages to each other over the past five years.

Just last week, LinkedIn introduced some features to boost the number of messages and conversations.

  • Manage in Bulk: LinkedIn allows you to select multiple messages to archive, delete, or mark as read.

  • Edit/Delete: Users can edit or delete a message after it has been sent.

  • Emoji Reactions: LinkedIn users can share emojis to share expressions.

  • Video Meeting: Now LinkedIn users can switch between chat to live meetings using Microsoft Teams, Zoom and Bluejeans.

LinkedIn is well known for updating its platform to make it user friendly. We believe that the new look will help brands to connect with members and run product promotions easily.



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