SNAPCHAT LAUNCHES TIKTOK RIVAL “SPOTLIGHT”
TikTok now has another opponent, Snapchat. Snap is launching “Spotlight”, a new section of its app that will showcase user-created videos. Snapchat may have invented the whole concept of "Stories" with vanishing photos and videos back in 2014, but the app universe has changed and now Snapchat is altering along with it. Spotlight will serve up Snaps to viewers algorithmically, based on what users spend the most time watching and liking. Users can also click on hashtags within
DIGITAL TRANSFORMATION TRENDS 2021
It’s more than curiosity that makes us wonder what the future holds. It’s our job to look for patterns and trends, we want to be certain that we’re making sound investments and applying digital technologies in the right way, helping our businesses stay intelligent, agile and competitive. No one could have predicted where 2020 would take us: The last six months alone have produced more digital transformation than the last decade, with every transformation effort already underw
FACEBOOK LAUNCHES VANISH MODE ON MESSENGER & INSTAGRAM
The new snapchat-inspired mode arrives on Facebook products, Vanish Mode is now being rolled out for Facebook Messenger and Instagram users. Vanish Mode is an ephemeral messaging mode for both Facebook Messenger and Instagram that will allow users to send texts, photos, voice messages, emoji, and stickers that disappear immediately once they’re viewed by other parties and the chat window is closed. In order for the user to send vanishing messages, both the sender and the rece
TWITTER LAUNCHES “FLEETS” WITH 24-HOUR LIFE SPAN
Twitter has announced yesterday the launch of “Fleets”, and this new feature is now available worldwide to iPhone and Android users. Fleets are very much the way they sound: fleeting Twitter messages that last for a period of 24 hours. It’s already a time-tested concept in the social space: First popularized by Snapchat Stories in 2013, the feature has been copied by other platforms including Instagram and Facebook. Until yesterday and since Twitter’s launch in March 2
WHATSAPP BUSINESS ENTERS ECOMMERCE BY ADDING SHOP BUTTON WITHIN CHATS, TO MAKE SHOPPING EASIER.
Engaging with customers just got easier with the new button added to business pages that takes you to product catalogs. "Now you can easily discover something you'd like to buy from your favorite business by tapping on the new shopping button at the top of chats." WhatsApp stated in a statement. The Facebook-owned messaging platform announced on Tuesday the new shopping button in WhatsApp chat will be accessible globally, to help people check out available products and make p
INSTAGRAM ADDS STORIES MAP AND ANTI-BULLYING WARNINGS
Browse your old stories via new map and calendar views The new "Stories Map" shows you where your Instagram stories were captured over the past three years, alongside a calendar of when they were posted. Stories usually vanish off a user's profile after 24 hours and enter an archive where they can be viewed. The new calendar and map are an easier way to find old Stories. It is likely surprising to many that Instagram has an archive of them going back years. The stories archiv
THE RISE OF PODCAST CULTURE
Apple took podcasts and made them mainstream by building it right into iTunes way back in 2005. It had the vision that podcasts would be the next generation radio and that's serving to be true today. The new at-home lifestyle brought by the onset of COVID- 19 has driven a significant increase in the listeners and programs in the podcasting and audio-streaming space. Thus, Podcast advertising has become a growing marketing channel, with demonstrable returns for brands. Podcast
