WHATSAPP OFFICIALLY LAUNCHES ITS APP FOR BUSINESSES IN SELECT MARKETS
WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the U.S., ahead of its planned worldwide rollout. It includes key features dedicated to business profiles for details like email address, business description, store addresses, and website; smart messaging tools like greetings, quick replies, and away messages; and metrics for how many messages were sent, delivered, and read. For those who use a
BRANDED CONTENT IS KING
Facebook is always developing new features to give users a more continuous and useful experience. Unfortunately, that doesn’t always work in the brand’s favor when it comes to reaching as many users as possible with their page content. It affects every other metric they can track which are engagement, likes, comments, clicks and negative feedback. And that’s not all. Reach has different kinds: post, page, organic, viral and paid. Everything on Facebook boils down to reach. Fa
