2020 WILL SEE MORE BRANDS USING INFLUENCERS & VIDEOS TO ATTRACT MORE CUSTOMERS
We all know how important customer reviews are, for both consumers and brands. In a customer- centric economy, it is imperative for brands to listen to their customers and consumers generally rely on reviews when making a purchase decision. Customer reviews have come a long way from simple word-of-mouth recommendations to published online assessments. Consumers today, through social media and customer review sites, can easily share their best and worst experiences about a bra
SOME KEY TRENDS TO FOLLOW IN THE PROGRAMMATIC AD TECH SPACE FOR 2020 AND BEYOND
Programmatic advertising is growing in importance and is at the forefront of the agenda for digital marketers everywhere. According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion by 2020, accounting for 68% of the global digital media ad spend. Introduction of technologies such as artificial intelligence, machine learning and 5G are going to make programmatic advertising more efficient, while the entry of newer advertising
LEVERAGING DIGITAL TECHNOLOGY TO DELIVER INDIVIDUALIZED BRAND MESSAGES
Traditional advertising has been losing its effectiveness. Consumers nowadays are flooded with marketing messages that aren’t even relevant to them from multiple channels, it has gotten to the point where they have started to put ad blockers to tune themselves out. What could help consumers in 2020!? Personalized marketing messages that forge a real connection between the brand and the target market. What is Personalized Marketing? Personalized marketing, also known as one-to
DIGITAL MARKETING TRENDS FOR 2020
The digital landscape is changing constantly and becoming broader with many new upcoming trends that marketers and advertisers need to watch out for. 1. Visualization: Readable content is more important than visuals and design these days. Research has shown that people prefer visual content to plain text. Google, Pinterest and other companies are rapidly investing in visual search technology. 2. AI base Automation: AI is one of the major technologies behind voice search and s
