DIGITAL MARKETING TRENDS FOR 2020
The digital landscape is changing constantly and becoming broader with many new upcoming trends that marketers and advertisers need to watch out for.
Readable content is more important than visuals and design these days. Research has shown that people prefer visual content to plain text. Google, Pinterest and other companies are rapidly investing in visual search technology.
2. AI base Automation:
AI is one of the major technologies behind voice search and smart assistants. It has also made chatbots possible, which are now popping up on more websites than ever before. AI technology and automation are helping to take some of the major work out of marketing so brands can concentrate on strategy and creating a fantastic customer experience.
3. Short-form video content:
It is growing in popularity, especially within the youth population. TikTok is an ideal platform to reach younger demographics with more and more brands who are reaching their audience through the channel hence implying that TikTok will grow in prominence in 2020.
4. Influencer marketing:
The past few years have proven influencer marketing isn’t a fad. Whether it is advertising products, services, or government initiatives, influencers are the go-to channels for many businesses. They’re opting to work with micro-influencers or those with less than 100,000 followers as they often have better engagement rates than the more popular ones.
5. Live Video
The live video industry is expected to be worth over $70 billion by 2021. Live video is incredibly popular with consumers who are spending three times longer watching live video than they do watch a pre-recorded video. It is great for grabbing the attention of your social audience on Facebook or Instagram.