YOUTUBE IS SOON GOING TO END NON-SKIPPABLE 30 SEC ADS.
The hassle of watching your favorite video without the non-skippable ad is soon going to be a reality. YouTube recently announced that it’s no longer making its 30-second unskippable ad formats available for advertisers after this year. From next year onwards brands can purchase other unskippable ads such as 20 second promos and 6 second bumper ads. Bumper ads are ideal for driving incremental reach and frequency, especially on mobile where ‘snackable videos’ perform well. Sn
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Credits Creative Director : Ahmad Sabra Creative Manager : M. Darwish Al Nabhan Artist : Pilar Madrigal Story Concept : Ahmad Sabra Coloring : Mollyliza Jane Lintag Actor : Haroon Qaboos
PROGRAMMATIC CREATIVES V/S DYNAMIC CREATIVE OPTIMIZATION
Programmatic creative and dynamic creative optimization (DCO) have been commonly mistaken to be different technologies. However, in actuality DCO is a subset of programmatic creative. Programmatic creative refers to the set of advertising technologies that add speed, scale, and automation to the creative process. This includes both ad production and creative optimization. Programmatic creative allows data-informed, software-assisted creative executions that deliver on the pro
3D PRINTING IS CHANGING BUSINESS MODEL INNOVATION
Imagine printing a new house, gadget, that broken piece of kitchen appliance, jewelry or even a healthy heart from your home. The ‘disruptive’ influence of 3D printing is being followed closely around the world, while the UAE is working to create its part in the revolutionary technology. "The impact could reach across all sectors", says Ross Maclean, digital and innovation leader for EY MENA. He also adds, "pharmacies and clinics could be 3D printing personalized drug treatme