Nike Vomero 18 Lights Up the Burj Khalifa — Powered by Garage366

As we celebrate our 10-year anniversary, this activation is a significant milestone Garage366. Known for delivering bold, award-winning creative strategies, we are especially proud to have led the strategy and execution of this historic moment for Nike.

On April 18th, Garage366 led a groundbreaking reveal of the Nike Vomero 18 with a first-of-its-kind activation at the Fountain Bridge by the iconic Burj Khalifa, timed to coincide with the official closing of the Dubai Fountain.

Garage366 flipped the traditional launch format by giving athletes the power to reveal the shoe. As runners gave it their all on treadmills, each stride triggered the progressive unveiling of the Vomero 18 on the towering Burj Khalifa — turning a brand moment into a community-powered experience. The event was more than just a launch — it was a celebration of creativity, innovation, and community.

The "Larger Than Life" concept flipped the script — giving runners the power to unveil the product, making them the heartbeat of the campaign.

The Nike Vomero 18 x Burj Khalifa reveal stands as a testament to what we believe in — ideas that move people, challenge norms, and redefine the brand experience.

Stay tuned as we continue to push boundaries in the world of innovation and creativity.

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