The marketing world keeps changing, and businesses are struggling to keep up. There was a time when the use of micro-influencer was popular, but today, nano-influencers have become a big deal. When mapping out your influencer marketing strategy, the most common approach is to go for the biggest names, who'll offer you the biggest audience reach, and thus, the best return on your ad spend. However, that’s not always a wise approach. Businesses should also be considering the va

Google announced on Thursday, phrase match will begin to incorporate behaviors of broad match modifier (BMM) to simplify keywords and make it easier to reach relevant audiences. This move makes total sense seeing the state of matching, advertisers need to consider “Phrase” match will begin to perform differently. This change will start rolling out in two weeks. Both phrase match and broad match modifier will move to the new matching behavior from mid-February. As the change i

Facebook-owned messaging app WhatsApp has started posting Status messages to users about its “commitment to your privacy.” WhatsApp has been facing backlash for its upcoming privacy policy. The instant-messaging platform has been using its Status feature to calm down fears in India for some time now. But in countries like US and UK, the messaging platform has gone a step further by sending “commitment to your privacy" message to the users. The in-app messages started appearin