July - 2016

STRATEGIES FOR BETTER REMARKETING

Remarketing (also known as retargeting) is an extremely clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. Remarketing is basically when you tag your website landing pages to give cookies to your visitors. You can target these visitors with customized ads based on their website activity. Those ads follow them around throughout an advertising network. The main point with remarketing is that you find people who have shown

EMIRATES – MARKETING THROUGH SPORTS

There are few things in the world as commonly loved as sports. The popularity of sports has caught the attention of marketers, as the size and popularity of sports has grown, the marketers have made sports the centerpiece of marketing campaigns for decades. It started in the 1870s in the form of Tobacco cards that introduced the baseball players of that era. The actual sports marketing has been observed in the last 70 years with the increase of television coverage and in the

POKEMON GO ALL OVER THE PLACE

It has only been a week and Pokemon Go has taken over the world’s imagination and the UAE is no exception. With more than 10 million downloads globally Pokemon Go has become one of the most viral mobile applications of all time. Pokemon Go is so popular that within two days of its launch, the app had surpassed dating app Tinder in Android device installs and was generating more downloads and revenue than any other iPhone app in the United States. More recently, The Guardian r

REAL MADRID – CLUB OF THE MIDDLE EAST

Over the last 40 years’ football has evolved, from amateur to professional. It has become the most commercialized sport. It all started with Florentino Perez (president) from 2000 – 2003, when Real Madrid started signing big names such as Luis Figo, Zinedine Zidane and Ronaldo. Real Madrid is one of the most recognizable sports brand and the most valuable football club in the world since 2013, valuing at $3.26 billion till present followed by Manchester United and their archr

NO MORE REJECTED ADS

There will be cries of joy for advertisers who have struggled with Facebook’s 20% rule. The 20% rule no longer applies to text on Facebook ad images. No more rejected creatives because there’s too much text on them. The 20% text rule for image ads on Facebook has been in force for some time to safeguard the quality of the user experience and the look and feel of our timelines. By stopping businesses from using images with too much text on ads, Facebook forced them to be more