UNDER ARMOUR AMONG THE "MOST INNOVATIVE" COMPANY LIST
Under Armour has been ranked 22nd on the most innovative company list. Only two apparel companies are being listed followed by Nike ranking on 31st position. Under Armour is a young company that has ridden its innovations to some $17 billion in market value in less than a decade. Innovation has always been the central to what Under Armour is and what it does. They are known for their core technology used in footwear & fabric. Just as Apple innovates on the basis of empowering
LIVE VIDEO STREAMING WILL BE THE FUTURE.
Live-streaming video is the latest frontier of social media. Well known social media networks such as Facebook and Twitter have their own apps whereas the new comers in live video like Meerkat are trying to differentiate themselves by working on the problems Facebook Live and Periscope might be facing and want to come out by updating the app in a new way. Spontaneous video blogging a.k.a Vlogging can be done at any time of the day and by anyone whether they are everyday users
THE RISE OF MICRO INFLUENCERS.
Social media’s explosive growth over the past years has created a major shift in the way companies approach marketing. Traditional tactics of pushing out branded content to your audience are no longer as effective as it once was. Consumers today have more power than ever because of social media and they expect to engage with brands in real time. A lot of brands have started adopting non traditional marketing strategies which keep consumers engaged while maintaining focus on d
DESKTOP TO MOBILE – THE SHIFT IN SEARCH TRENDS
With smartphones taking over the market, a noticeable shift in trend has been noticed from desktop to mobile search. Today, consumers browse and search the web across multiple platforms, however, most of them prefer going mobile, bypassing the desktop experience altogether. Google research shows the below consumer statistical data. Living in a mobile-first-world today, people are impatient and are looking for immediate answers. They turn to their mobile devices to get the des
