DESKTOP TO MOBILE – THE SHIFT IN SEARCH TRENDS

With smartphones taking over the market, a noticeable shift in trend has been noticed from desktop to mobile search. Today, consumers browse and search the web across multiple platforms, however, most of them prefer going mobile, bypassing the desktop experience altogether.


Google research shows the below consumer statistical data.

Living in a mobile-first-world today, people are impatient and are looking for immediate answers. They turn to their mobile devices to get the desired results right away. This has led to more Google searches happening on smartphones as compared to desktops.


Digital resources being readily accessible through mobiles, consumers have shifted from planning to acting. In earlier days, users used mobile devices to search for quick-hit information or to get in touch with customer service etc. Today, consumers not only search but also book high ticket items like hotel rooms, flights tickets, holidays, car rentals etc. via their smartphones.

Interestingly, users generally spend 170 minutes on their smartphones daily vis-à-vis 120 minutes on desktops and approximately 75 minutes on tablets. Customers are most commonly found using their smartphone devices at – home, work, stores and restaurant and bars. At any given day, amazingly, it is found that 27% of people are smartphone-only users. As per Google findings, of all those who conduct search, 39% search only through smartphones whereas 32% search only through desktops.