HOW DISPLAY ADVERTISING HELPS BRANDS
It is very unlikely to purchase something from a brand that you have never seen or heard before. The modern customer is complex, there is a lot of things that go in between the time the user is exposed to a brand to the time they are prospective customer to finally buying it. In online advertising, Search ads (PPC ads) are considered to be hero because they can be easily attributed to conversions (leads and sales). This is because they come at the last mile (purchase decisio
IPSOS IN MENA AND GARAGE 366 SIGN A MILESTONE PARTNERSHIP AGREEMENT IN THE MENA REGION
Mr. Ahmad Sabra Managing Director of Garage 366 and Mr. Elie Aoun CEO of Ipsos in MENA In a sustained effort to harness data for further growth and development in the region, Ipsos in MENA has signed a deal with reputed UAE-based communications agency, Garage 366. At a time when marketing is going through a revolution fostered by technology and globalization, Ipsos and Garage 366 will be working hand in hand on the creative front. The communications agency plans to create and
