LEVERAGING DIGITAL TECHNOLOGY TO DELIVER INDIVIDUALIZED BRAND MESSAGES
Traditional advertising has been losing its effectiveness. Consumers nowadays are flooded with marketing messages that aren’t even relevant to them from multiple channels, it has gotten to the point where they have started to put ad blockers to tune themselves out.
What could help consumers in 2020!?
Personalized marketing messages that forge a real connection between the brand and the target market.
What is Personalized Marketing?
Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.
80% of consumers said that they’d be more likely to do business with a brand that provides a personalized experience, as per a survey by Epsilon.
In the movie Minority Report that came out in 2002, Tom Cruise played a character named John Anderton, as he walks through the city, he is being bombarded with personalized ads calling him by name. This was Stephen Spielberg’s imagination two decades ago as a complete science fiction but now reality has almost caught up with that imagination as the marketing future.
In the current world marketing personalization is no longer limited, it has been improved with technology such as AI combined with increased data collection and insights from social media and other sources that have made it possible and easy to hyper-personalize everything from content to design to product recommendations and everything in between.
Source : marketinginsidergroup.com