TikTok Introduces 'Out of Phone': an innovative OOH ad solution
In partnership with various DOOH agencies, TikTok has unveiled its Out of Phone out-of-home (OOH) ad solution, enabling brands to extend their reach beyond mobile screens to digital billboards across the world.
This new offering allows TikTok content to be showcased on various platforms, including billboards, cinemas, kiosks, and more. The Out of Phone solution is customized for each partner, tailored to specific audiences in different locations and spaces including in the UAE. The move signifies TikTok's expansion into OOH advertising, enhancing its presence beyond mobile devices.
Notably, skincare brand L'Oréal's CeraVe was among the first to extend its TikTok ads to OOH screens, with its #CleanseLikeaDerm campaign broadcast in Times Square, marking TikTok's venture into real-world advertising spaces. Here is an example:
"With Out of Phone, we’re taking TikTok beyond the palm of our hands and into everyday life," remarked Dan Page, TikTok's Global Head of Distribution. The solution empowers brands to initiate campaigns on TikTok, fostering growth within the platform's communities and creators. This momentum can be amplified across various platforms, enabling brands to tap into new audiences. Examples of these opportunities include Out of Phone: Billboard, which expands existing campaigns onto billboards globally, and Out of Phone: Cinema, replicating the on-platform experience onto cinema screens, capturing viewers' attention during pre-shows. This move follows TikTok's recent advancements in advertising, including functionality for ads to appear in user search results and new measurement capabilities for better campaign tracking. Additionally, TikTok is testing a new ad-free tier in response to evolving data privacy regulations.