SOCIAL MEDIA TRENDS TO OPTIMIZE YOUR STRATEGY IN 2021

Are you looking for ways to ramp up your social media marketing in 2021? Want to know the key trends that should affect the way you manage your social media presence?

Here’s a quick summary:


1. Where audiences are spending their time during the pandemic?

Three of the fastest growing social media trends that have emerged during the pandemic are gaming, YouTube videos and home-based niches.


2. Start profiting from your social media videos

Social media videos are on the rise. Alibaba & Instagram are among the platforms that have announced new measures to help brands boost revenue from videos.


3. Social media trends: niche platforms growing in popularity

Global time spent on Tik-Tok grew 210% year over year in 2019.


4. Social media stories are not going anywhere

Daily active stories users on Instagram, Facebook, and WhatsApp all hit 500 Million each in 2019.