Improving your SEO strategy is vital because it increases your search visibility and Google ranking. With the existing fierce competition, appearing on search results is a challenge, mainly since more content gets published daily. Data by WorldOMeter notes that marketers publish almost five million blog posts per day.

Whether you are a small or large business, the power of social media is undeniable to boost your online presence and optimize brand value. Social media platforms allow businesses to interact with new or existing customers increasing customer engagement and loyalty. Any kind of interaction with the audience on social media is named ‘social signal’ which is crucial to help contribute to better results in SEO rankings. The shares, likes, and comments your posts receive are vital signals which Google and other search engines use to rank your website.

1. Link your website

Social media does not directly contribute to SEO ranking, but the links you share across social platforms increase brand exposure. Social media has an incredible effect on driving traffic to your website. If you add your website link to your social media profiles, people who visit your profile tend to click on the link to get more information about your brand.

Backlinks on credible pages also provide organic traffic to your website. Creating meaningful and relevant backlinks helps you drive more traffic and grow your followers who are likely to be your customers afterward. Reliable backlinks provide you with an opportunity to boost your rankings in search results and drive more leads.

2. Publish interesting and relevant content

You can create effective social signals for SEO when you share interesting and relevant content to attract more attention. Using content including call-to-actions, you can encourage people to react, reply, or comment on your content.

When you create and publish quality materials that connect with your target readers, they become advocates. Why? Because you offer them something of value. It means that your audience will read and share the articles with their friends and followers. Their followers will do the same, and the circle continues.