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Instagram Officially Launches Remix Option for Reels

Instagram has now officially launched its new Remix option for Reels, which enables Reels creators to add their own take to eligible Reels clips, which can help fuel content trends.

Instagram Reels already mimics TikTok in multiple ways, and now, it’s getting one more feature from the popular video app: duets. On Instagram, users can now “remix” a reel, meaning they can upload a video next to another user’s, building on top of the original clip. The feature is already popular on TikTok, often for dance challenges, under the “duet” function.

To use the new Remix feature, you’ll first tap on the three-dot menu on a Reel and select the new “Remix this Reel” option. The screen will then split into the original Reel and your own new one, where you can begin to record side by side with the original. When you’ve finished, you can tweak other aspects of the recording like the volume of the original video or your audio and you can optionally add a voiceover. After applying these or any other edits, you can publish the Remix.

This new feature brings in added advantage for brands & influencers for collaborations and generating more attractive contents. Such piece of contents can then become viral on multiple other platforms as well. From a brand marketing perspective, Remix could also be a consideration for user generated content and sparking relevant trends with Reels clips.


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