Instagram Launches Professional Dashboard for Creators Building Businesses.

Instagram is working on a new feature for business owners and influencers. The app is adding a new “professional dashboard” feature that brings all the app’s business tools into a dedicated space in the app.

There are three key features of Professional Dashboard:

1. Track Your Performance:

Discover insights and trends based on your account’s performance.

2. Grow Your Business:

Easily access tools you use to run your account more efficiently, discover new tools to help you build your business, and check monetization status and eligibility.

3. Stay Informed:

Learn how to make the most of Instagram through curated educational resources including tips, tricks, guidance, and inspiration.

Creators may see shortcuts for branded content partnerships and other monetization features, while a restaurant or shop owner can track their ads or set up shopping features. The dashboard will also display account analytics and link to tutorials and other helpful articles.

While some of these resources already exist across Instagram, but by bringing them together into one place, it can be easier for professionals to discover and access the tools that are suitable for them. The Professional Dashboard is available to all Business and Creator Accounts on Instagram.

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Source: adweek.com