We’re back! With few more myths about social media and this time we will be focusing on Facebook.

Today, there are 1.49 billion active users on Facebook. People all around the world are using this social site to connect with family and friends also discovering new things.

Businesses today are making good use of the vast reach Facebook can offer as well as the targeting which can be set to cater to their target market. However, the concept comes with multiple worrisome myths just like any other online social media site.

Myth 1:

Brands are sponsored by Facebook Ads.

There are some businesses that claim for it to be impossible to grow new business and customers through Facebook advertisement. However, this isn’t true. Even though the advertising through social media has developed significantly over the past few years, several advertisers still consider it as a type of email-marketing alternative. People fail to notice that Facebook Ads do a good job at generating direct sales, mobile app installations, generating leads and many more. Facebook advertising guarantees that your marketing powers will get to the people who will benefit from them, through the demographical and locational targeting feature.

Myth 2:

Facebook advertising can be expensive!

Advertising on Facebook does cost money, but the amount depends upon businesses according to how much they are willing to spend. As such some people run the advertisement campaigns on Facebook for as little as $1 per day, compared to others who would spend more to make their marketing elevated. It all summarizes to one question in end of the day, whether placing your advertising dollars in social media w