How Much Do You Really Know About Social Media Advertising?

There are many myths that surround the use of social media marketing, from how your company should be using it, to how much of a return on investment you can expect and how effective can it be.

Myth #1: It’s all about you.

Talking only about your brand, your offerings and their value on social platforms is a big mistake. Albert Costill of Search Engine Journal identifies talking only about yourself in his list of things to avoid doing on social media, he reminds readers that social media is at first social. You should instead engage your followers much around the topics that are related to your brand, that would help spark real conversation and get people active on your page.

Myth #2: A high number of likes and followers is what’s important.

Having strong number of followers is normally beneficial, but this shouldn’t be the most important aspect of social media activities. Basically, chasing likes and followers should not be your primary objective. The key to building a strong community with real value to you as a business, is to have fans that are existing or previous customers as they would more likely be keen to engage with you or the fans that have interest in your brand as they would respect your messages and engage with it too.