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Facebook’s Mark Zuckerberg may have failed to buy Snapchat back in 2013 but he’s onto the next best thing –the launch of Messenger Day.

Although Facebook just announced the launch, the company has been testing Facebook Messenger Day for quite some time. It has finally been released worldwide. Woohoo! Users all over the world will now be able to access the new features inside Facebook Messenger on iOS and Android.

In August 2016, Instagram had introduced Snapchat-styled stories that self-destruct itself. Similarly, in March 2017, WhatsApp updated its status tool to show vanishing posts from a single day. Both are owned by Facebook. Facebook’s new ‘Messenger Day’ feature is a simple social storytelling device that makes it easy to create and share longer form pieces within Messenger. Messenger Day allows users to curate photos and videos in a single destination and choose whom to share their Messenger Day creations with and, just like Snapchat, everything disappears after 24 hours. When uploading content, it’s even possible to include both video and pictures and manipulate them. It not only includes the ability to draw or write on images, but also has several ‘special effects’.

While you’re messaging with someone, you’ll see if they have anything new from their day, too. You can even add images or videos to your day at any time. You can even do it right from a conversation you’re having. For the socially conservative ones: Facebook lets you customize who you’re sharing that content with. To do that, just tap the “more” icon and choose “Everyone Except” or “Custom.”

What’s also cool about Messenger Day is that it can help users break the ice, start a conversation, and even meet up in real life! The stories are organized in a reverse chronological order, so that you can see who’s doing what right now... And still have time to join or make plans. Just reply to their story with a comment or an emoji! The Future of Facebook Messenger Day It’s extremely simple and inexpensive to create and share. Because it disappears after 24 hours, it’s always relevant – giving your audience an “in the moment” experience. If you’re still not sharing expiring content, it’s the perfect time to start. The opportunities for a business are endless.

How your business can tap into Facebook Messenger Day? Here are a few ideas:

Show your Facebook friends bits of the daily life of your company. Everyone loves a behind-the-scenes look. Share industry-related news. This will help you become a trusted source and an authority. You can share the piece of news and then ask your followers their opinion about it. What a great way to start a conversation! Share valuable tips and your audience will love it. [if !supportLineBreakNewLine] [endif]

Announce product launches and let users catch the first glimpse of a new product, asset, etc. Create an expiring virtual coupon for your product and service. Just have users reply to the story and take part in the offer.

Final Thoughts Surprise, surprise – expiring content was one of the top trends. Doesn’t look like that’s going to change anytime soon. If the success of Snapchat and Instagram stories is any indication, we’ll be seeing a lot more of Facebook Messenger Day. What about you? What are your thoughts on Messenger Day? Do you think it has what it takes to make it in the social world?

Facebook Messenger is definitely #BAE


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