Smart Caller ID is a great feature launched in 2014 on android system to help users identify incoming calls from businesses which are not registered in their address book.

All android system 4.4 and above will use google database to display the business ID automatically instead of some seemingly random numbers appearing on the screen.

Unlike Caller ID apps on the market today, Smart ID is a native feature that doesn’t require an app download.

Google goes even further than that by showing more details about the caller eg. Caller address, website, business type, phone numbers, social media channels, etc… Users no longer need to use Google to find a business, or the address or the website, one phone call from a company or consumer will give them all the details they need to know after which they will just need to click add to their address book to have all the information registered.

More interestingly, Google has developed this feature where one can search for nearby places from his phone book which makes it very practical as the user does not have to open a browser and make the search. Eg if you are looking for a nearby hospital, you just need to type “hospital” in your phonebook and results including all contact details (phone number, address, website, etc…) will be displayed on your screen regardless of whether the same is listed in your contacts’ list.