Google Analytics : The most popular tool that generates detailed statistics about a website's traffic, traffic sources and measures conversions and sales. It's the most widely used website statistics service. Apart from providing website insights, it’s incredibly valuable to the commercial success of business.

Basing your business decisions on experimental data is very crucial for a company. Google Analytics data is split into four key reporting areas; Audience (who is visiting your site), Acquisition (how they are getting to your site), Behaviour (what they are doing on your site), Sessions (how they have actively engaged with the site) and Conversions (have they completed what you wanted them to), each of which is useful for difference purposes.

These metrics analyze the overall scenario for setting the business goals. From marketing campaign optimization to budget allocation, this tool plays an important role in understanding business goals. Let’s take a look at how Google Analytics can benefit business.

There are four key business benefits of Google Analytics, these are; marketing campaign optimization, website usability improvement, target audience identification and budget allocation.

Marketing Campaign Optimization :

The optimization of marketing campaigns is an ongoing process and making steps in the right direction, can help in making changes in the campaigns to perform better. This is where Google Analytics data is golden. By understanding what works and what doesn’t, we can be sure to invest time optimizing the right activities, and dropping those that don’t work.

Website Usability Improvement :

By understanding how visitors use your website, it’s easy to determine where the website falls down in satisfying users. This can be as simple as viewing which pages have the highest bounce rate (and therefore, drive users away from your website), through in-depth content analysis, so to understand what type of content users are looking in the websites.