It is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing in 2020. Consumer...

We all know how important customer reviews are, for both consumers and brands. In a customer- centric economy, it is imperative for...

Programmatic advertising is growing in importance and is at the forefront of the agenda for digital marketers everywhere. According to...

Traditional advertising has been losing its effectiveness. Consumers nowadays are flooded with marketing messages that aren’t even...

The digital landscape is changing constantly and becoming broader with many new upcoming trends that marketers and advertisers need to...

Ahmad – I’d like to thank you for being with us today in season 2 of Tawasal. Can you please tell us a bit more about your career and the...

With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of...

Social video sharing platform YouTube is rolling out a “channel membership” paid subscription option to its top creators, following...

Facebook has once again updated its advertising policies. This time the social media giant is cracking down on content related to guns,...

Last November, Facebook launched a new website and app for “creators” with the aim of making it the go-to publishing platform for Video...