Sun and Sand Sports was established in 1979 and was the first business set up as part of GMG. Sun and Sand Sports is the largest retail brand in the Middle East boasting more than 200 stores in six markets across the Middle East and carrying more than 90 diverse sports brands. As part of their aggressive expansion plan, Sun & Sand Sports plans to open over 500 stores between 2015 and 2022 , marking the most significant expansion to date. With exclusive retail and distribution rights for world famous names such as Adidas, Arena, Babolat, Columbia, Nike, The North Face, Timberland and Vans - Sun & Sand Sports is committed to exceeding customer expectations whilst delivering an outstanding retail experience.