With companies of all sizes under threat due to the impact of coronavirus, social platforms such as Facebook, YouTube, Instagram… are introducing new features specifically to help small businesses survive through the pandemic.
TikTok, the short-form video app recently launched new advertising solutions in the Middle East to empower small and mid-size businesses to tap into the power of TikTok For Business, these SMEs can grow their market and brand value.
Now, the ‘TikTok business’ is equipped with self-serve advertising solutions designed to support advertisers at each step of the campaign and give marketers the tools to tap into the creativity of the TikTok community, reach new audiences and optimize their marketing campaigns with an easy-to-use platform. More and more brands are realizing TikTok’s unique ability to reach and engage with a broader audience, and today’s launch of new advertising solutions for SMEs makes it seamless, easy, and efficient for all brands to now meaningfully connect with TikTok followers.
Since most of the sectors for small and medium businesses are severely affected by the COVID crisis the platform with the new feature will help them cope with the issue to some extent. TikTok is also introducing its Back-to-Business ad credit program, including $100 million in ad credits for small businesses worldwide, inclusive of the MENA region. The advertising fund will help users to rebuild their market and get back on their feet in the business.
Key features of the product include:
Creative tool: The creative toolkit helps advertisers to unleash their skills and help them match the innovative standards of the application and its users. With the help of TikTok AdStudio, brands can tell their stories and can portray the most authentic version of their brand to the audiences.
Flexibility in the budget: The budget flexibility helps different businesses set a budget for achieving different goals.
Performance targeting: Advertisers will be able to target their audiences smartly and effectively. The toolkit assures them of reaching the right audience.
Business accounts: TikTok is also introducing business accounts that will provide additional tools customized to businesses’ needs for performance analysis and engagement with audiences.
Small businesses are the lifeblood of local communities, and Social media platforms are trying to be there with them to provide support as they navigate these challenging times.