Mr. Ahmad Sabra Managing Director of Garage 366 and Mr. Elie Aoun CEO of Ipsos in MENA
In a sustained effort to harness data for further growth and development in the region, Ipsos in MENA has signed a deal with reputed UAE-based communications agency, Garage 366. At a time when marketing is going through a revolution fostered by technology and globalization, Ipsos and Garage 366 will be working hand in hand on the creative front.
The communications agency plans to create and deliver better solutions and optimized media opportunities with the help of exclusive data provided by Ipsos in the MENA region.
“Ipsos has achieved integrated knowledge by combining various sources of data enriched by business analytics and has decided to work hand in hand with a communications agency that reflect its core values, helping regional players translate important data into successful business strategies,” commented Elie Aoun, CEO of Ipsos Connect in MEAP.
According to Ahmad Sabra, Managing Director of Garage 366, “our partnership with Ipsos in MENA will help fortify our mission and commitment in keeping our clients and partners better informed.”
Garage 366 will have access to Ipsos’ quantitative research through their exclusive software solutions as well as their qualitative research and category specialization service in relevant market sectors. This service will provide Garage 366 with valuable market and consumer insights in order to decide upon actionable solutions for clients. In return, Ipsos will be benefiting from the high standards in offering integrated branding solutions and creative strategies from Garage 366.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets and ranked third in the global research industry. Ipsos is listed on the Paris Stock Exchange since 1999.
With offices in 87 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research and survey management.
In the MENA region, Ipsos covers all Middle East and North Africa countries, since 1988, and is the leading research company. Ipsos researchers and specialized analysts in the MENA region are focused on providing clients with innovative solutions with high value-added analytics and market insights. They develop and build brands. They help clients build long-term relationships with their customers.
They test the impact of advertising and study audience responses to various mediums, and they measure public opinion.
Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.
About Garage 366
Garage 366, is a Dubai-based agency that offers innovative creative solutions and optimized media opportunities. The medium-sized marketing and communications agency was created to bridge a gap in the market, combining local knowledge with international capabilities and resources.
The company’s core business activity lies at the very heart of retail, sports and entertainment. From the first year of its inception, Garage 366 has earned a significant database of clients including the leading retail sports brand, Under Armour. The professional know-how of the team ensures a unique client experience that embodies the core values of a lasting partnership based on trust, mutual respect, transparency and passion.
Creativity is a key focus for Garage 366. The agency specializes in taking creative ideas and transforming them into discernible business value. The company develops and implements the creative solution so that consumers understand the meaning of the brand’s identity. The team has extensive experience in running campaigns and managing social media across multiple channels. Their ardent creative and strategic effort has earned Garage 366 eight prestigious awards in its first year of establishment.
The company’s integrated specialist services provide a synergetic approach in developing a lasting brand identity that will shape a client’s present and future. Garage 366 is currently expanding its operation throughout the MENA region and continues to utilize talents across the market.
Visit www.garage366.com to learn more.